Gemini said
I’ve been looking at a video today by Andrew Yeung from TikTok that really hits home for what we are doing here at the studio. It’s a wake-up call about where the world is going.
The main idea is that marketing is becoming the most valuable skill you can have. Why? Because nowadays, everyone can build a product or an app easily with AI. Since everything is becoming "the same" technically, the only thing that will actually set us apart is the brand, the story, and the message.
Understanding the "Gen Z Factor"
In the video, he mentions the "Gen Z factor." Basically, this means that the newest generation of buyers doesn't care about "corporate" talk.
What it is: It’s a shift toward radical authenticity and transparency. Gen Z looks for brands that have a "soul." They don't just buy a product; they buy into the values and the person behind it.
Why it matters: If your marketing feels like a cold advertisement, they will scroll right past it. They want to see the "why" and the "how"—the raw process, not just the polished result.
